David Mogensen

David Mogensen

Head of YouTube Ads Marketing

1 Google Data, Q1 2014–Q1 2015, U.S.
2 Google Data, 2015, North America. Classification as a "how to" video was based on public data such as headlines, tags, etc., and may not account for every "how to" instructional video available on YouTube.
3 Google Consumer Survey, April 2015, U.S. Online population aged 18-34 n=385.
4 Google/Ipsos, Consumers in the Micro-Moment study, March 2015. Based on the online population n=9598.
5 Google Consumer Survey, April 2015. n=1128.
6 Google Data, 2015, U.S.
7 Google Trends, North America, April 30, 2015. Top Rising Searches in the Hair category in the past 90 days.
8 Google Data, North America, Jan–April 2014, Jan–April 2015. Classification as a "get ready with me" video was based on public data such as headlines, tags, etc., and may not account for every "get ready with me" video available on YouTube.
9 Google Data, North America, 2015. Classification as a "get ready with me" video was based on public data such as headlines, tags, etc., and may not account for every "get ready with me" video available on YouTube.
10 Google Consumer Survey, May 2015, U.S. Online population aged 18-35 n=1258.
11 Google Data, Q1 2015.