90% of top beauty videos about aloe did not mention a brand. Appears In Google data reveals the hottest skin care and hair care ingredients — and you’ve probably heard of them all Related Content How L’Oréal is preparing for the next evolution of digital marketing How an insight from search data sparked a beauty brand’s multicultural video campaign With a few tweaks, you can use the same ad on multiple platforms. Clinique shows how it’s done Related Data 1 in 12 of all searches for bottoms (trousers, shorts, skirts, etc.) reference size and fit, for example “baggy pants.” 4 X Active users of the Google Assistant grew 4X over the past year. The U.S. has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “women's loafers,” “oversized,” and “wrap dresses” are on the rise. The U.K. has seen a decline in search for the terms “velvet blazer,” “dinner jacket,” and “slim fit,” while the terms “linen blazer,” “hoodie-blazer,” and “oversized” are on the rise. India has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “chappals,” “oversized,” and “wrap dresses” are on the rise. France has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “ballerina shoes,” “oversized,” and “wrap dresses” are on the rise.
