90% of top beauty videos about aloe did not mention a brand. Appears In Google data reveals the hottest skin care and hair care ingredients — and you’ve probably heard of them all Related Content How L’Oréal is preparing for the next evolution of digital marketing How an insight from search data sparked a beauty brand’s multicultural video campaign With a few tweaks, you can use the same ad on multiple platforms. Clinique shows how it’s done Related Data Users searched almost 90 million times for specific natural beauty ingredients in the past year. 7 in 10 YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies. How watching videos on YouTube makes people feel 77% of ASMR viewers between 18 and 24 years old are looking at beauty and fitness content. Women are more likely to seek a "how-to" video than a beauty video on YouTube. 87% of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.
