2 in 10 Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday. Appears In Dashing to the stores: Last-minute holiday trends to watch Related Content Your guide to the consumer's shopping journey Inside the purchase journey of 3 deal-seeking shoppers This season, give last-minute shoppers the gift of assistance and can’t-match convenience Related Data 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. > 30 % During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before. 2 in 3 shoppers still have decisions to make about the gifts that remain on their lists after Black Friday. 1 in 3 purchases are made on impulse, including in-store purchases, during the holiday season. Mobile shoppers are on pace to complete more shopping in the 2018 holiday season than those purchasing offline. > 60 % Over 60% of holiday shoppers have used apps to purchase, with half of people downloading new apps.