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Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

Related Data

86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

shoppers still have decisions to make about the gifts that remain on their lists after Black Friday.

purchases are made on impulse, including in-store purchases, during the holiday season.

Mobile shoppers are on pace to complete more shopping in the 2018 holiday season than those purchasing offline.

Over 60% of holiday shoppers have used apps to purchase, with half of people downloading new apps.