Skip to Content

With this season predicted to bring the highest holiday retail spend on record, it’s no surprise that retailers are doing everything they can to make it a year-end to remember.

Despite the bright outlook, supply-chain constraints and anticipated delivery delays pose considerable challenges. As a result, many people have gotten a head start this season, with 45% of U.S. shoppers reporting they have already started their holiday shopping.1 However, a similar percentage (44%) say they will hold off on buying gifts until they’re on sale, making Black Friday and Cyber Monday as critical for retailers as ever.2

A stack of wrapped holiday presents. 45% of U.S. shoppers report they have already started their holiday shopping.

As always, people are on the lookout for the best deals, with more than 80% of U.S. holiday shoppers saying they will look for stores that offer discounts and free shipping.3 They also plan to go with what they know, as 81% of U.S. holiday shoppers say they will stick with stores they’re already familiar with, mixing both local stores and larger format retailers.4

But if items are out of stock, more than a third of U.S. shoppers say they’ll look for other retailers that carry the same product or brand. That means it’s critical for retailers to promote both their deals and in-stock inventory to their loyal customers. It also represents an opportunity for retailers to attract new customers who’ll be quick to turn elsewhere when they can’t find the products they want.

To help you better understand what your customers are looking for, here’s a rundown of the latest trending products and insights from this year’s Google Shopping Holiday 100.

Top console: Nintendo Switch OLED. Top Games: NBA 2K22 and FIFA 22 Dr. Barbara Sturm Face Cream, Peter Thomas Roth Instant FirmX Eye, and Clinique Almost Lipstick Mini Duo Christian Dior Sauvage Eau De Toilette Spray, Baccarat Rouge 540 Eau De Parfum Maison Francis Kurkdjian, and Versace Men’s Eros Eau de Toilette Travel Spray Emeril Lagasse 360 Power Air Fryer, Breville Barista Express Espresso Machine, and Keurig K-Mini Coffee Maker Gotrax GXL V2 Commuting Electric Scooter, 8.5″ Air Filled Tires, Spalding 54″ Polycarbonate Portable Basketball Hoop, and Wilson Evolution Indoor Game Basketball Apple iPhone 13, Apple Watch Series 7, and Apple AirPods (3rd Gen) Gabby's Dollhouse 15-Piece Purrfect Dollhouse, Pokemon Celebrations Deluxe Pin Collection, and Paw Patrol Lifesize Movie Tower

Wondering how to make the most of this holiday’s spending splurge? Automation strategies can help you get your products into the hands of consumers whenever and wherever they choose to shop this holiday season. Check out our latest retailer and brand guide for more ways to be there for shoppers this holiday season.