Sarah Carberry Headshot.jpg

Sarah Carberry

Head of U.S. Multicultural Strategy & Sales at Google

1, 2, 4, 5, 7, 8, 9, 10 Google/Sparketing, U.S., YouTube Multicultural Marketing Study, n=1560 (n=500 gen pop, n=306 Black, n=310 Latinx, n=301 Asian, n=318 LGBTQ+), U.S. people 18–54 who use YouTube a few times a month or more, Jan. 2021.

3 Comscore OTT Intelligence, CTV defined as video being delivered on connected TV, gaming console, streaming sticks and boxes, Blue-Ray players, DVR/set-top-boxes, Dec. 2020.

6 YouTube Internal Data, U.S., Jan. 2020–Dec. 2020 vs. Jan. 2019–Dec. 2019.