Salvador Maldonado, Multicultural Media and Marketing Manager at Google

Salvador Maldonado

Multicultural Media and Marketing Manager Google Media Lab

1 Dynata Brand Lift Study, U.S., adults ages 18-49, Jan. 2020–March 2020.

2 Nielsen, U.S., La Opportunidad Latinx: Cultural Currency and the Consumer Journey, 2019.

3 Media Predict Latin Grammys, U.S.,Survey respondents were asked, “Which of the following smartphones would you consider purchasing? Which one of the following smartphones would you most likely purchase in the next 6 months?”, 2019.

4 Media Predict Latin Grammys, U.S., Survey respondents were asked, “Which of the following smartphones would you consider purchasing? Which one of the following smartphones would you most likely purchase in the next 6 months?”, 2020.