of people who continued to shop after Christmas week used Search for holiday-related shopping.

Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

purchases are made on impulse, including in-store purchases, during the holiday season.

Mobile shoppers are on pace to complete more shopping in the 2018 holiday season than those purchasing offline.

Over 60% of holiday shoppers have used apps to purchase, with half of people downloading new apps.