15 to 45 minutes are typically spent in departments stores on Black Friday.

Related Data

86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.

Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale.

In 2018, nearly 40% of people began their holiday shopping in October.

of purchases still happen in-store during the holidays.

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.