Natalie Zmuda Headshot

Natalie Zmuda

Global Editor-in-Chief, Think with Google
Elizabeth Fabiani Headshot

Elizabeth Fabiani

Senior Product Marketing Manager at Google

1,2,4 Google Data, aggregated, anonymized store traffic for department, clothing, electronics, and toy stores, and shopping centers from a sample of U.S. users that have turned on location history, Nov. 2016.
3 Google Shopping Insights, U.S., all devices, Nov. 1 – Nov. 13, 2016.
5 Google Search Data, U.S., apparel, home & garden, beauty & personal care, computers & electronics, gifts, toys & games, photo & video; mobile only, Nov. 2016.
6 Google Search Data, U.S., apparel, home & garden, beauty & personal care, computers & electronics, gifts, toys & games, and photo & video; search interest in "near me," "hours," and "stores"; local searches' popularity as a fraction of total shopping searches in that location, mobile only, Nov. 2016.