Natalie Zmuda Headshot

Natalie Zmuda

Global Editor-in-Chief, Think with Google
Elizabeth Fabiani Headshot

Elizabeth Fabiani

Senior Product Marketing Manager at Google

1 Google Search Data, U.S., Nov. 2014 vs. Nov. 2015.
2 Google/Purchased Digital Diary: "How Consumers Solve Their Needs in the Moment," representative sample of U.S. smartphone users = 1,000, local searchers = 634, purchases = 1,140, May 2016.
3 Google Analytics, aggregated, anonymized data from U.S. accounts that are opted in to sharing benchmark data; mobile only, shopping vertical, Nov. 15, 2015 – Dec. 31, 2015.
4 Google Shopping Insights, U.S., all devices, Nov. 1 – Nov. 13, 2016.
5 Google Search Data, U.S., apparel, home & garden, beauty & personal care, computers & electronics, gifts, toys & games, photo & video, Nov. – Dec. 2014 vs. Nov. – Dec. 2015.
6 Google Data, aggregated, anonymized store traffic for clothing, electronics, and toy stores from a sample of U.S. users who have turned on location history, Nov. 2015.
7 Google Search Data, U.S., apparel, computer & electronics, and games & toys. mobile only. Nov. 2015.
8 Google Data, aggregated, anonymized store traffic for clothing, electronics, and toy stores from a sample of U.S. users who have turned on location history; store traffic after midnight attributed to Black Friday, Nov. 2015.
9 Google Search Data, U.S., apparel, home & garden, beauty & personal care, computers & electronics, gifts, toys & games, photo & video; mobile only, Nov. 2015.
10 Google Data, aggregated, anonymized store traffic for clothing, electronics, and toy stores from a sample of U.S. users who have turned on location history; Google Search Data, U.S., apparel, computer & electronics, and games & toys; stores considered open after 6:00 p.m. on Thanksgiving, Nov. 2015.