What Google data reveals about Black Friday shoppers

November 2016

Thanksgiving Day and Black Friday have gone mobile; people shopped more on mobile than on desktop last year. And in 2016, shoppers continue to turn to their phones, increasingly using them as a "door-to-the-store." In fact, 76% of people who search for something nearby on their smartphone visit a related business within a day.* As we head into one of the biggest shopping weekends of the year, we took a look at shopping searches and store foot-traffic trends, and here’s what we’ve found:

What Google Data Reveals About Black Friday Shoppers Desktop
A marketer's guide to holiday supershoppers