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Searches for “where to buy” increase until December 23 and recover to pre-Christmas week levels for the final week of the year.

Google Data, U.S., Nov.–Dec. 2016.

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'Twas the week before (and after) Christmas, when shoppers went nuts

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86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos

Mobile searches related to “best Black Friday” have grown over 80% in the past two years.
Google Data

> 60 %

More than 60% of deal seekers say they research before they buy.
Google/Ipsos
66%

of all holiday shopping last season was planned before purchase.
Google/Ipsos
57%

of shoppers say they look for helpful recommendations or suggestions for gifts.
Google/Ipsos
49%

of early-bird shoppers research before they buy to make the best decision.
Google/Ipsos