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Searches for “where to buy” increase until December 23 and recover to pre-Christmas week levels for the final week of the year.

Related Data


of people who continued to shop after Christmas week used Search for holiday-related shopping.

Mobile searches related to “best Black Friday” have grown over 80% in the past two years.

More than 60% of deal seekers say they research before they buy.


of all holiday shopping last season was planned before purchase.


of shoppers say they look for helpful recommendations or suggestions for gifts.


of early-bird shoppers research before they buy to make the best decision.