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Emily Eberhard

Global Head of Retail and Shopping Ads, Google

1,6,7,8 Google Data, U.S., Nov.-Dec. 2016.

2 Google/Ipsos, “Fall Shopping Study, High-Consideration Purchases” n=4,720, U.S., Sept. 2017

3 Google Data, U.S., Jan.-June 2017 vs. Jan.-June 2015.

4 Google Analytics, Based on data from Google Analytics accounts that have authorized Google to share website data in an aggregate way, shopping vertical only, Nov.-Dec. 2016.

5,9,11 Google Data, Aggregated, anonymized store traffic from a sample of U.S. users that have turned on location history, U.S., Nov.-Dec. 2015 and 2016.

10 Google Data, U.S., Dec. 2016