jane_butler

Jane Butler

Managing Director, Pure Play Retail and Direct-to-Consumer Sales at Google

Sources (13)

1-2 Mastercard Advisors, January 2019.

3 Google/Ipsos, U.S., Shopper Tracker, online survey, U.S. 18+ who shopped in the last two days, n=2,707, Q2 2019.

4 Google/Ipsos, U.S., “Holiday Study,” online survey, n=5,543, online U.S. 18+ who shopped in the past two days, [Pre-Black Friday/Cyber Monday Week (Nov. 15–21) (n=504)], Nov. 2018–Jan. 2019.

5-6, 10 Google Data, U.S., 2018 vs. 2016.

7-8 Google/Ipsos, U.S., Shopper Tracker, online survey, U.S. 18+ who shopped in the last two days, n=2,716, Q4 2018.

9 Google/Ipsos, Global, Global Retail Study, Base: Total sample (n=14206), global (excl. China) online 18+ who shopped in the last week, countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, GB, U.S., AE, VN, Feb. 2019.

11 Google/Ipsos, U.S., Shopper Tracker, online survey, U.S. 18+ who shopped in the last two days (Base: Necessity Shoppers, n=346), Q2 & Q4 2018.

12-13 Google/Ipsos, Shopper Tracker, online survey, US 18+ who shopped in the last 2 days n=2707