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Ads that are relevant to the viewer or feature people like them get 3X the attention of the average ad.

Google/Ipsos, U.S., “Video Mobile Diary,” n of 4,381 (saw ads occasions), 2017.

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3 consumer attention myths holding back marketers

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Views of travel-related videos increased 41% in August and September 2018 compared to 2017.
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Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.
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Watch time for “morning routine” videos on YouTube has more than tripled in the past two years.
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80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.
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of sports fans stream live sports on their smartphone or tablet.
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of video viewing sessions capture people's attention
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