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Ads that are relevant to the viewer or feature people like them get 3X the attention of the average ad.

Google/Ipsos, U.S., “Video Mobile Diary,” n of 4,381 (saw ads occasions), 2017.

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3 consumer attention myths holding back marketers

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5 industry leaders share strategies for earning consumer attention Don’t be misled by these online-to-offline marketing myths Looking to win the battle for consumer attention? Take the blindfold off

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59%

of mobile gamers download a game within a day of discovering it.
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The No. 1 reason players say they came back to a game is new features, like additional levels.
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of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills.
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of casual gamers play games to pass the time.
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of strategy gamers play games to pass the time.
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of fantasy gamers play games to pass the time.
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