81% of video viewing sessions capture people's attention Appears In 3 consumer attention myths holding back marketers Related Content 5 industry leaders share strategies for earning consumer attention Don’t be misled by these online-to-offline marketing myths Looking to win the battle for consumer attention? Take the blindfold off Related Data Views of travel-related videos increased 41% in August and September 2018 compared to 2017. Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018. Watch time for “morning routine” videos on YouTube has more than tripled in the past two years. 80% of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos. 30% of sports fans stream live sports on their smartphone or tablet.