81% of video viewing sessions capture people's attention Appears In 3 consumer attention myths holding back marketers Related Content 5 industry leaders share strategies for earning consumer attention Don’t be misled by these online-to-offline marketing myths Looking to win the battle for consumer attention? Take the blindfold off Related Data 59% of mobile gamers download a game within a day of discovering it. The No. 1 reason players say they came back to a game is new features, like additional levels. 64% of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills. 63% of casual gamers play games to pass the time. 48% of strategy gamers play games to pass the time. 49% of fantasy gamers play games to pass the time.
