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While over 60% of people expect brands to give consumers the information they need when they need it, less than half of them feel that brands are delivering.

Google/Greenberg, U.S., “Rising Expectations in Consumer Brand Experiences,” n=1,500, 18–64 years old, March 2018.

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In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
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51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .
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59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
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46% of shoppers surveyed confirm inventory online before going to store.
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59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice.
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70%

of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.
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