40% of YouTube users turned to the platform to learn more about a product before they bought it. Appears In Today’s ‘try before you buy’ mindset is reshaping how people shop Related Content Ask a researcher: Why shoppers are turning to search for ideas and inspiration Are you worth it? Your customer wants to know What the auto industry needs to know to close the sale after the sale Related Data Views of travel-related videos increased 41% in August and September 2018 compared to 2017. Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018. Watch time for “morning routine” videos on YouTube has more than tripled in the past two years. 80% of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos. 30% of sports fans stream live sports on their smartphone or tablet. 81% of video viewing sessions capture people's attention
