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The Latest YouTube Stats on Audience Demographics: Who’s Tuning In

Picture for a moment the “average YouTube user.” What do you see? We hear a lot of misconceptions about who is—and who isn’t—on YouTube. We know, for instance, that the demographics of YouTube’s audience is more than 50% female, YouTube users are more likely to have kids than non-users, and users are more likely to have a college degree than the general population. Here are some of the most common myths about YouTube viewers, and the data-backed demographic insights that break them down.

Myth: Only millennials love YouTube

Reality: YouTube watch time continues to grow among older audiences, too.

Myth: The average YouTube user is a young, single male

Reality: The average YouTube user is just as likely to be female as male, and even more likely to be college-educated and have a family than not.