Last year, about 20% of all December store traffic happened in the six days after Christmas. Appears In 'Twas the week before (and after) Christmas, when shoppers went nuts Related Content Holiday shoppers want more help in a hurry—here’s how to succeed this season Holiday shoppers are in the driver’s seat now—here’s what they’re looking for Related Data 63% of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in. 51% of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points. 50% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app. 30% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase. 58% of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior. 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
