50% of shoppers keep some sort of digital list, via smartphone, laptop, app, or digital assistant. Appears In Consumers are always shopping and eager for your help 3 ways digital video has upended shopping as we know it How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store Related Content 3 YouTube creators explore the shopping trends inspiring today’s consumers Related Data In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information. 51% of shoppers surveyed say they use Google to research a purchase they plan to make online . 59% of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online. 46% of shoppers surveyed confirm inventory online before going to store. 59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice. 70% of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.