12 X Watch time on YouTube for “does it work” videos has grown 12X in the past two years. Appears In 3 ways digital video has upended shopping as we know it Related Content How Overstock.com created a multipurpose video campaign How one travel marketer turned the typical use cases for video and search upside down Inside Google Marketing: How Pixel tested a full-funnel YouTube campaign Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase. > 7,300 years of watch time of apartment tour/home tour videos on YouTube in the past two years. 5 X increase in earned views on YouTube in the last year. 39s increase in watch time of YouTube content in the last year. 81% of parents who watch YouTube say they’re likely to take action — like sharing, seeking more information, and buying — after seeing a video ad that addresses back-to-school topics relevant to them.
