5 X increase in earned views on YouTube in the last year. Appears In Empathy made me a better leader and marketer. Here’s what it could do for your brand Related Content 4 principles for creating video ads that drive conversions Make it personal: Using marketing personas and empathy in your marketing Why creative bravery is the new price of entry for brands Related Data 39s increase in watch time of YouTube content in the last year. Watch time of "does it work" videos grew by more than 11X in the past two years. Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years. 86% of the top 200 beauty videos on YouTube were made by creators (vs. branded or professional content). Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy. 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.