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increase in earned views on YouTube in the last year.

Watch time of "does it work" videos grew by more than 11X in the past two years.

Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years.


of the top 200 beauty videos on YouTube were made by creators (vs. branded or professional content).

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.


of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.