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2 X

Watch time on YouTube for “everything you need to know” videos has grown 2X on mobile.

Google Data, U.S., Classification as “everything you need to know” videos based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.–June 2015 vs. Jan.–June 2017.

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3 ways digital video has upended shopping as we know it

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Related Data

75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
Google/Ipsos

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.
Google/Ipsos

> 7,300

years of watch time of apartment tour/home tour videos on YouTube in the past two years.
Google Data

5 X

increase in earned views on YouTube in the last year.
YouTube Analytics Data

39s

increase in watch time of YouTube content in the last year. 
YouTube Analytics Data
81%

of parents who watch YouTube say they’re likely to take action — like sharing, seeking more information, and buying — after seeing a video ad that addresses back-to-school topics relevant to them.
Google/Ipsos