Female YouTube gamer behavior data

70 %

Nearly 70% of female YouTube gamers watch gaming videos on the platform when they want to hear from people they can relate to.

Google/Ipsos Connect, U.S., “Human Stories,” n=4,917 U.S. respondents aged 18–54, May 2017.

of mobile gamers download a game within a day of discovering it.

Google/Kantar

The No. 1 reason players say they came back to a game is new features, like additional levels.

Google/Kantar

of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills.

Google/Kantar

of casual gamers play games to pass the time.

Google/Kantar

of strategy gamers play games to pass the time.

Google/Kantar

of fantasy gamers play games to pass the time.

Google/Kantar