Searches for fitness-related apps for athletic clothing and shoes have grown over 135% YoY.
Google Data, U.S., Mobile, Jan.–Sept. 2016 vs. Jan.–Sept. 2017.
of all searches for bottoms (trousers, shorts, skirts, etc.) reference size and fit, for example “baggy pants.”
Active users of the Google Assistant grew 4X over the past year.
The U.S. has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “women's loafers,” “oversized,” and “wrap dresses” are on the rise.
The U.K. has seen a decline in search for the terms “velvet blazer,” “dinner jacket,” and “slim fit,” while the terms “linen blazer,” “hoodie-blazer,” and “oversized” are on the rise.
India has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “chappals,” “oversized,” and “wrap dresses” are on the rise.
France has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “ballerina shoes,” “oversized,” and “wrap dresses” are on the rise.