Searches for fitness-related apps for athletic clothing and shoes have grown over 135% YoY. Related Content Most app users churn within 3 months—here’s how to avoid becoming a statistic How machine learning is changing the game for app marketers Related Data Searches for yoga and meditation apps, such as "mindfulness apps" or "yoga for beginners app," grew 65% YoY. Searches for “bodybuilding” or “weightlifting” apps have grown over 190% YOY. 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY. Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY. Searches for branded restaurant apps that enable things like reservations, tracking orders, and discounts have grown 120% YoY.