The followers-decide video trend has had over 100M views on YouTube in the past year. Appears In Trending now on YouTube: Primitive technology, the ugly to beauty challenge, and followers decide Related Content 3 YouTube creators explore the shopping trends inspiring today’s consumers Trending now on YouTube: ‘Fortnite,’ K-pop, and face reveals Trending now on YouTube: Van life, ‘I tried following…’ makeup tutorials, and speed cleaning Related Data 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy. 50% of electronics shoppers say they purchased products they discovered on YouTube. 45% of “dress” searches contain a reference to an event, like a wedding or graduation. Searches for “best” in the apparel category increased by over 15% over the past two years. 1 in 6 of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”