For Football Fans, It's More Than Just a Game

January 2015

The "big game" is no longer just a game; it is now a month-long series of digital moments, each of which is an opportunity for brands to connect with fans through search, mobile, and video. In this infographic, we analyze Google and YouTube data from 2014 to see what interests football fans before, during, and after the Super Bowl.

5 consumer truths to get your marketing ready for 2021