Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase.

Related Data


of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

Video performance by social cause

Cause related marketing video performance SVG

of female YouTube gamers watch gaming videos on YouTube when they want to hear from people they can relate to.

Watch time for comedy videos has grown over 60% in the least year.

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.