Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase.

Related Data

24%

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

Pixability/YouTube

Video performance by social cause

Cause related marketing video performance SVG
Pixability/YouTube
66%

of female YouTube gamers watch gaming videos on YouTube when they want to hear from people they can relate to.

Google/Ipsos Connect

Watch time for comedy videos has grown over 60% in the least year.

Google

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

YouTube Data

Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.

Google Data