70%

of Hispanics say it's important for a site to have content relevant to them.

Related Data

41%

of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

Nielsen/YouTube
43%

of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

Ipsos MediaCT/Google
92%

of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering.

Ipsos MediaCT/Google
77%

of Hispanics say they watch YouTube to engage in passions or topics of interest.

Ipsos MediaCT/Google

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Google/Ipsos Connect

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

YouTube Data