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77%

of Hispanics say they watch YouTube to engage in passions or topics of interest.

Related Data

41%

of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

43%

of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

92%

of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering.

70%

of Hispanics say it's important for a site to have content relevant to them.

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.