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92%

of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering.

Ipsos MediaCT/Google, U.S., “Hispanic Millennial Study“, n=1,905 Digital Hispanic respondents, Jan. 2017.

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of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.
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Watch time of "does it work" videos grew by more than 11X in the past two years.
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43%

of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.
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77%

of Hispanics say they watch YouTube to engage in passions or topics of interest.
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70%

of Hispanics say it's important for a site to have content relevant to them.
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Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.
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