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92%

of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering.

Related Data

41%

of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

Watch time of "does it work" videos grew by more than 11X in the past two years.

43%

of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

77%

of Hispanics say they watch YouTube to engage in passions or topics of interest.

70%

of Hispanics say it's important for a site to have content relevant to them.

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.