Each month, the Global Market Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key market trends.
As the end of the year grows near and people look forward to celebrating the holidays, consumers are determining the best touchpoints for shopping, with interest in both online and offline experiences staying steady or rising. Many consumers have cash to spend for the holidays and are excited for this year’s shopping season. But people are also interested in ways to reduce their financial risk and to feel reassured if their buying and gifting plans change.
Consumers are thinking about holiday meals, too, by searching for ideas and inspiration. As of October 26, 2022, 86% of holiday shoppers across surveyed markets said they used Google properties to help with their shopping.1