1 in 3 purchases are made on impulse, including in-store purchases, during the holiday season. Appears In Dashing to the stores: Last-minute holiday trends to watch Related Content Your guide to the consumer's shopping journey Inside the purchase journey of 3 deal-seeking shoppers This season, give last-minute shoppers the gift of assistance and can’t-match convenience Related Data 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. 2 in 10 Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday. > 30 % During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before. 2 in 3 shoppers still have decisions to make about the gifts that remain on their lists after Black Friday. Mobile shoppers are on pace to complete more shopping in the 2018 holiday season than those purchasing offline. > 60 % Over 60% of holiday shoppers have used apps to purchase, with half of people downloading new apps.