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Searches for categories like books, toys, and games; cosmetics, apparel, and accessories; and home goods peak in December, while electronics is more popular in November due to Black Friday and Cyber Monday.

Google Internal Shopping Search Data, U.S., 2017–2018.

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Dashing to the stores: Last-minute holiday trends to watch

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Your guide to the consumer's shopping journey Inside the purchase journey of 3 deal-seeking shoppers This season, give last-minute shoppers the gift of assistance and can’t-match convenience

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59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
Google/Ipsos
87%

of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
Google/Ipsos

A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
Google/Ipsos
85%

of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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53%

of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
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49%

of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
Google/Ipsos