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Nearly 60% of shoppers used their smartphones to search for holiday items as have shopped for those items in a store.

Google/Ipsos, U.S., Omnichannel Holiday Study, Nov. 1–28, 2018, Holiday shoppers 18+ who shopped in previous 48 hours n=2836 shoppers, Nov. 2018–Jan. 2019.

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Dashing to the stores: Last-minute holiday trends to watch

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59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
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of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
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A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
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of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
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of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
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