Women are 50% more likely than men to regularly watch how-to videos on YouTube.
Google/Ipsos Connect, U.S., YouTube Cross Screen Survey, (n = 2,004 U.S. consumers 18–54 who watch videos at least once a month), July 2016.
of mobile gamers download a game within a day of discovering it.
The No. 1 reason players say they came back to a game is new features, like additional levels.
of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills.
of casual gamers play games to pass the time.
of strategy gamers play games to pass the time.
of fantasy gamers play games to pass the time.