Skip to Content

How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

Google/Ipsos, U.S., Video Mobile Diary (n of 18,219 total video occasions), 2017.

Appears In

Why you should lean into how-to content in 2018

Related Content

3 marketing myths we debunked by studying YouTube’s audience With a few tweaks, you can use the same ad on multiple platforms. Clinique shows how it’s done How L’Oréal, a century-old company, uses experimentation to succeed in the digital age

Related Data

59%

of mobile gamers download a game within a day of discovering it.
Google/Kantar

The No. 1 reason players say they came back to a game is new features, like additional levels.
Google/Kantar
64%

of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills.
Google/Kantar
63%

of casual gamers play games to pass the time.
Google/Kantar
48%

of strategy gamers play games to pass the time.
Google/Kantar
49%

of fantasy gamers play games to pass the time.
Google/Kantar