How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming. Appears In Why you should lean into how-to content in 2018 Related Content 3 marketing myths we debunked by studying YouTube’s audience With a few tweaks, you can use the same ad on multiple platforms. Clinique shows how it’s done How L’Oréal, a century-old company, uses experimentation to succeed in the digital age Related Data Views of travel-related videos increased 41% in August and September 2018 compared to 2017. Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018. Watch time for “morning routine” videos on YouTube has more than tripled in the past two years. 80% of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos. 30% of sports fans stream live sports on their smartphone or tablet. 81% of video viewing sessions capture people's attention
