With over 67 million collective views, the “I tried following...” video trend was the first viral beauty challenge of 2018. Appears In Trending now on YouTube: Van life, ‘I tried following…’ makeup tutorials, and speed cleaning Related Content From passive to actionable: How to transform your video marketing 3 trends that show how the very notion of TV entertainment is changing 4 principles for creating video ads that drive conversions Related Data 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. 87% of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from. A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week. 85% of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from. 53% of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout. 49% of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.