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Mobile search queries that take place in a store have grown 15% in recent years.

Google Data, U.S., aggregated, anonymized store traffic for top retail brands in Big Box, Department Stores, Drugstores, Warehouse Clubs, Home Improvement, Electronics, Grocery, Clothing, Office and Toy Stores from a sample of U.S. users that have turned on location and search history, N = 28 retail brands, 2017.

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Yes, shoppers are using search in your store. Here’s how to help

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59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
Google/Ipsos
87%

of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
Google/Ipsos

A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
Google/Ipsos
85%

of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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53%

of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
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49%

of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
Google/Ipsos