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of shoppers use online video in-store to brush up on a product before talking with a sales representative, to remind themselves of what to buy, and more.

Related Data

Mobile search queries that take place in a store have grown 15% in recent years.

Restaurant and food-related searches like “restaurants,” “restaurants near me,” and “food near me” commonly appear in the top 20 searches for many retailers.

In-store shoppers are 4X more likely to search on Google for the retail brand of the store they’re currently in compared to the next highest competitor.


of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).


of shoppers surveyed say they use Google to research a purchase they plan to make online .