50%

of shoppers use online video in-store to brush up on a product before talking with a sales representative, to remind themselves of what to buy, and more.

Related Data

Mobile search queries that take place in a store have grown 15% in recent years.

Google Data

Restaurant and food-related searches like “restaurants,” “restaurants near me,” and “food near me” commonly appear in the top 20 searches for many retailers.

Google Data

In-store shoppers are 4X more likely to search on Google for the retail brand of the store they’re currently in compared to the next highest competitor.

Google Data
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

Google/Ipsos