46%
of the time people had an interruptive mobile experience, they said they would not purchase from that brand in the future.
of the time people had an interruptive mobile experience, they said they would not purchase from that brand in the future.
Google/Purchased, U.S., “How Brand Experiences Inspire Consumer Action,” n=2,010 U.S. smartphone owners 18+, brand experiences=17,726, April 2017.
of Gen Zers say a texting conversation can count as a date.
of those between 18 and 24 say video and virtual dating are important.
of 18- to 24-year-olds say that dating websites and apps allow them to date someone outside of where they live.
of 18- to 24-year-olds say that dating websites and apps allow them to be more diverse in who they date.
of 18- to 24-year-olds learn about dating apps through online video sites, over 57% more than 25- to 34-year-olds.
In the past two years, we've seen a more than 60% increase in searches for the "best" deodorants.