1 Conversion volume increase was reached by combining data-driven attribution and AdWords Smart Bidding, while maintaining a cost per acquisition within 10% of seasonal averages.

2 Google/Ipsos MediaCT Travel study, U.S., n=5,000 consumers (3,500 consumers who have traveled at least once for personal reasons and 1,500 consumers who have traveled at least three times for business purposes in the past six months), Aug. 2015.

3 Google/Phocuswright, “Leisure Traveler” study, base: U.S. leisure travelers, n=930, Oct. 2015.

4 Google Adwords is now Google Ads. Learn about our new brands.