With searches for “clearance” spiking on Dec. 26, shoppers are likely looking to redeem gift cards, make returns and exchanges, find gifts for people they haven’t seen yet, or decide to “gift” themselves a little extra.

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos
51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

Google/Ipsos
59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

Google/Ipsos

More than half of shoppers surveyed say they use Google to discover or find a new brand.

Google/Ipsos