In 2016, toy stores and bookstores, for example, saw the most foot traffic of the holiday season on Dec. 23, while video game stores saw their busiest holiday shopping day on Dec. 26.

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos
51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

Google/Ipsos
59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

Google/Ipsos

More than half of shoppers surveyed say they use Google to discover or find a new brand.

Google/Ipsos