Aggregate store traffic vs. toy stores and video game stores in 2016 Appears In 'Twas the week before (and after) Christmas, when shoppers went nuts Related Content Holiday shoppers want more help in a hurry—here’s how to succeed this season Holiday shoppers are in the driver’s seat now—here’s what they’re looking for Holiday checklist 2017: What to know about today's mobile-first shoppers Related Data 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information. 51% of shoppers surveyed say they use Google to research a purchase they plan to make online . 59% of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online. > 50 % More than half of shoppers surveyed say they use Google to discover or find a new brand.