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"Where to buy" searches in 2016

A line graph showing a steady increase in searches for "where to buy" leading up to Christmas, with a sharp decline on Dec. 25 and a resurgence on Dec. 26.

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

More than half of shoppers surveyed say they use Google to discover or find a new brand.