"Where to buy" searches in 2016 Appears In 'Twas the week before (and after) Christmas, when shoppers went nuts Related Content Holiday shoppers want more help in a hurry—here’s how to succeed this season Holiday shoppers are in the driver’s seat now—here’s what they’re looking for Holiday checklist 2017: What to know about today's mobile-first shoppers Related Data 59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. 87% of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from. A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week. 85% of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from. 53% of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout. 49% of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
