Skip to Content

The busiest in-store shopping day of December is the 23rd, regardless of what day of the week it falls on.

Google Data, Aggregated, anonymized store traffic from a sample of U.S. users that have turned on location history, U.S., Nov.-Dec. 2015 and 2016.

Appears In

'Twas the week before (and after) Christmas, when shoppers went nuts

Related Content

Holiday shoppers want more help in a hurry—here’s how to succeed this season Holiday shoppers are in the driver’s seat now—here’s what they’re looking for

Related Data

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
Google/Ipsos
87%

of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
Google/Ipsos

A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
Google/Ipsos
85%

of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
Google/Ipsos
53%

of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
Google/Ipsos
49%

of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
Google/Ipsos