Nearly 2/3 of YouTube viewers surveyed who self-identified as LGBT said they are more likely to buy from a brand that takes a stand on LGBT issues.

Related Data

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.

Watch time for “morning routine” videos on YouTube has more than tripled in the past two years.

80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

30%

of sports fans stream live sports on their smartphone or tablet.

81%

of video viewing sessions capture people's attention